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Categories
| Windows 7 to generate 18.5 times multiplier effect |
| Business & Market 2009 | |||
| Written by Loong Tse Min | |||
| Tuesday, 03 November 2009 11:02 | |||
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“That is the global multiplier rate and it should be about the same for Malaysia,” Microsoft Malaysia chief marketing and operations officer Yasid Yousuff told reporters at the product’s launch here yesterday. The multiplier effect is expected to be generated from “ripple sales” of hardware and services as computer users upgrade to new operating system software by the company’s partners that include brands such as Intel, HP, Dell, Acer, DiGi, Asus, AMD and Lenovo, who were also present at the launch event. Microsoft Malaysia managing director Yasmin Mahmood said the company expected up to six million of Malaysia’s installed base of 10 million personal computers (PC) to upgrade to the new Windows 7 in the next 12 months. “There is also great growth potential in Malaysia where PC penetration is only 35% and broadband penetration is only 26%,” she said. Quoting market intelligence and consulting firm IDC, she said Windows 7 was expected to be installed in 50% of new computers shipped by 2010 and up to 75% by 2011. Yasmin added that Malaysia was at present a two million-unit per year PC market.  Windows 7 has since its global launch on Oct 22 generally received favourable reviews from IT journals and websites. Yasmin said the latest Microsoft operating system was developed on three principles — works the way users want, simplifies everyday tasks, and makes new things possible. Apart from the much-acclaimed touch screen support of the new operating system, Microsoft also demonstrated an improved accessibility feature for vision-impaired computer users. Moses Choo, assistant executive director of the National Council for the Blind, Malaysia (NCBM), who demonstrated a reading programme feature, pointed users to the website www.daisy.org for more information. “We’ve had a long working relationship with Microsoft and with the significant amounts of feedback and testing incorporated into Windows 7, the results speak for themselves,” said NCBM president Datuk S Kulasegaran. At 7pm on Saturday, Microsoft Malaysia will kick off its Madness Sale with 777 copies of Windows 7 Home Premium selling at 30% discount to the recommended retail price. This article appeared in The Edge Financial Daily, November 3, 2009.
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