SHAH ALAM: Mobile service provider DiGi Telecommunication.com Sdn Bhd aims to grow its large enterprise segment while maintaining its leadership position in the small and medium enterprise (SME) segment as more companies are now going mobile, said DiGi.Com Bhd CEO Johan Dennelind.

Describing the large enterprise segment as a big market for DiGi to venture into, Dennelind said more and more companies were approaching DiGi to create a partnership in mobile and fixed mobile solutions.

"Some strong companies are coming to us and want to do business to provide them qualitative voice and mobile Internet. The larger the corporation, the stronger we grow," he said here on Wednesday, March 17, after announcing a partnership with Syarikat Takaful Malaysia Bhd.

DiGi will provide bundled mobile voice and broadband solutions to Takaful Malaysia's staff, distributors and partners to create better cost and business efficiency.

Dennelind said DiGi had seen its market share grow in the past few years to the current 26% and despite not being the number one mobile service provider, he did not see any reason why it would not be able to catch up with the other two players, namely Maxis and Celcom.

"We want comfortable growth and deliver customer experience," he added. Takaful Malaysia's group managing director Datuk Mohamed Hassan Kamil said that the company would save about 45% in telecommunication costs, as the group's employees in 45 branches nationwide had been equipped with unlimited free fixed and mobile calls.

"We are confident that this partnership with DiGi will play an important role in ensuring that all our distributors are better equipped to achieve our business target," Hassan said.

Hassan added that Takaful Malaysia aimed to equip at least 2,000 of its agents with DiGi's mobile solutions by year-end from the current  300 agents.

Meanwhile, Hassan said Takaful Malaysia was targeting to grow to 50% its share of the assets in the market from the current 40% or RM4.37 billion with new products and new agencies.

"The takaful asset base for the whole industry in Malaysia stands at RM12 billion and we have about 40%," he said, adding that Takaful Malaysia planned to grow its business in Indonesia, after being in the market for 10 years.

"We need a better distribution mechanism for our products to grow our business in the market," he said, adding that the insurance company was looking to tie up with banks in Indonesia. Bancassurance is the most effective way of distributing our products in the Indonesian market," he added.