KLCI falls to below 1,540 as global stocks retreat
Tan Chong to see better 2H, says ED
MPHB proposes demerger of gaming, non-gaming units
HSL 1Q net profit up 10.86% to RM19.69m
TSH projects capex up to RM1b over next 5 years
Rafidah tells unions not to block efficiency measures
World wheat bounty at risk
Categories
| Bargain hunting in a downturn — what consumers are looking for |
| Management | |||
| Written by Emily Tan | |||
| Monday, 25 May 2009 00:00 | |||
|
Research firm Euromonitor scanned the searches on online help site Ask.com to see what deals consumers wanted most. Heading the Top 10 list last year was cheap airline tickets. Coupled with the fifth most popular search — deals on hotels — it may indicate that even when looking to save, consumers still make travel a priority. Used cars, cheap apartments for rent, and auto insurance deals came in second, third and fourth. These, and cheap petrol (10th) are expected as they cover the basic necessities. But the sixth top search — cheap prom dresses — may raise some eyebrows. Finally, online flea-markets like eBay are likely to benefit from searches like discount theme park tickets (seventh), restaurant coupons (eighth), and used textbooks (ninth). The report concluded that consumers are becoming more cautious and price-sensitive and are willing to devote more time and effort to researching their purchases online. This article appeared in the Manager@work, the monthly management pullout of The Edge Malaysia, Issue 756, May 25-31,2009.
|
|||
|
|