MARC lowers rating on Perwaja Steel's RM400m debt notes, outlook negative
Greece struggles on reform, lenders may face rising bill
F&N 1Q earnings fall on absence of Coca-Cola contribution, higher material costs
India court ruling to trigger telecoms industry shakeout
Ex-UBS trader refused bail as bank probe deepens
Maxbiz to submit application against Bursa’s proposed delisting plan
Categories
| Leo Burnett wins Agency of the Year |
| Written by Emily Tan & Kathleen Tan | |||
| Monday, 02 November 2009 11:26 | |||
|
Leo Burnett also won three Bronzes for two other TV campaigns directed by its late executive creative director: Earth Hour 2009: Gangsta and Petronas’ Deepavali and Chinese New Year advertisements titled Wings of a Man and One More Day respectively. In total, besides the Golden Kancil, Leo Burnett won two Golds, two Silvers and seven Bronzes that night. “It’s Yasmin’s legacy, she was outstanding. A good friend, a very humble person. So this (awards night) is for Yasmin,” Kancil Awards 2009 jury chairman SP Lee told The Edge Financial Daily at the awards night on Saturday in Kuala Lumpur. The awards ceremony included a minute’s silence and video tribute to Yasmin who died on July 25.  Funeral, which starred Malaysian thespian Jo Kukathas, was commissioned by the Singapore Ministry of Community Development, Youth and Sports (MCYS) to encourage marriage. “The idea of using a funeral to promote marriage is unusual but somehow it worked. It touched hearts and inspired Singaporeans, and the world, to talk about marriage,” said Richard Tan, MCYS director of communications and international relations division. This approach is typical of Yasmin’s style, which has created a new industry benchmark, said Tan Kien Eng, MD of Leo Burnett. “It’s about humanity, touching and engaging people. That’s what really matters, not winning awards,” he said. “We will now strive to continue her legacy.” IF Interactive Sdn Bhd which won a Golden Kancil for its art installation, Seconds Away, was established in 2002, and already has an impressive list of local and international awards including a Bronze Pencil at the One Show Interactive Award 2007 and 13 awards in the digital category at the 2006 Kancil Awards. The digital agency was acquired by Aegis Group at the end of last year. Created in conjunction with Kuala Lumpur Design Week, Seconds Away featured four specially designed chairs and a projection housed in the National Art Gallery. Individuals sitting in the chairs could see their mirror images in the projection interacting with people who were no longer physically in the room but had been present just seconds ago. “Malaysian designers are individualists and lack integration. Seconds Away was created to inspire collaboration regardless of space and time,” said Liew Sanyen, creative director of IF Interactive. The art installation, which in six days attracted over 3,000 visitors, also won a Gold in the Digital — Open category. The agency also took home a Bronze for its EyeQ website in the Digital Website category.  This year, the Chairman’s Award went to The Edge Communications editor-in-chief Ho Kay Tat in recognition of his contributions to the advertising industry. In a video tribute preceding the award presentation, Ho was credited with allowing creative ideas like wraparound and “island” advertisements in his publications. The Edge also collaborated with the Association of Accredited Advertising Agents (4As) to launch the Malaysia’s Most Valuable Brands (MMVB) awards in 2007 to promote the message that companies which invest in brand building can reap financial benefits. “I don’t subscribe to the old view that advertising is the ‘dark side’ of our industry. I believe good journalism and good advertising are two sides of the same coin, and one can’t do without the other. I am honoured by the recognition given to me by 4As,” said Ho.  theSun editor and columnist R Nadeswaran, better known as Citizen Nades, won the inaugural Media Personality Award. “It’s a great achievement to be recognised by the creative industry for ‘telling it as it is’,” said Nadeswaran in a phone interview yesterday. “It is an even greater honour to receive it on the same stage as Ho Kay Tat who in the past has taken a lot of flak on my behalf as he steered theSun to its present role.”Naga DDB’s copywriter Davina Chan and art director Danny Chin jointly won the Best Young Creative award. “The award couldn’t have gone to a better team. They best exemplify what the DDB network looks for — nice and talented,” said Naga DDB executive creative director Ted Lim.  Advertiser of the Year went to MCYS for its support of Funeral and GlaxoSmithKline (GSK) for commissioning Ogilvy’s work for Dequadin Lozenges, which won a Gold, two Silvers and a Bronze in the Print & Poster category and Panadol Menstrual, which won a Bronze in the Print & Poster category. In total, Ogilvy won one Gold, five Silvers and six Bronzes.This year, although the total number of entries dropped, entries for the digital category doubled compared to last year’s awards. “The increase was partly due to the downturn and partly due to the growing interest in digital as a medium,” said Liew, who was part of the panel of judges overseeing the digital category for the Kancil Awards. The awards saw the introduction of 10 Golden Kancils in place of the Best in Show Golden Kancil. “It’s time we started honouring the different disciplines and nuances that make each category unique,” said Kancil Awards 2009 committee chairman Ng Chiew Ping after the event. Commenting on the overall quality of entries, Ng said, “The downturn has pushed the agencies to raise the bar on creativity to make shrinking budgets go further.” This article appeared on the Media & Advertising page, The Edge Financial Daily, Nov 2, 2009.
|
|||
|
|