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Categories
| AirAsia to access Star content for distribution via its channels |
| Media & Advertising | |||
| Written by theedgemalaysia.com | |||
| Friday, 09 December 2011 20:27 | |||
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KUALA LUMPUR (Dec 9): AirAsia Bhd will access The Star’s content for distribution through the low-cost carrier’s channels under a content-sharing agreement. Star Publications (M) Bhd said on Friday both parties had signed a letter of intent for a partnership that would leverage on each parties’ strength. The first opportunity is a content sharing proposition that enables AirAsia to have access to The Star’s content for distribution through their channels including in-flight entertainment, online, offline, Tune properties and more.
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