KUALA LUMPUR (Feb 15): Advertising and branding agency People 'n Rich has just made two new additions to its management team.

Lynda Lee joins People 'n Rich as media director after 20 years in the industry and holding senior executive positions in MPG, Starcom Mediavest, Optimedia and MediaEdge:CIA.

Norfaizah Marzuki joins the agency as an account director from Leo Burnett, where she previously held a senior position.

People 'n Rich CEO Datuk Rishya Joseph has been looking to strengthen the agency’s management team. He said that talent may well be the only differentiators amongst agencies in the business and it is important to make investments in talent to propel an agency further forward.

"As the business continues to evolve, we will make the necessary talent investments to foster greater competencies, particularly in the Brand Activation and Digital components of our business. Then comes the bigger challenge in creating a conducive working environment and culture that allows these talented individuals to progress and grow as professionals," said Joseph.