| Malaysia holds its own at AdFest |
| Media & Advertising | |||
| Written by Emily Tan | |||
| Thursday, 26 March 2009 15:55 | |||
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Malaysian advertising agencies have done the nation proud at the Asia Pacific Advertising Festival (AdFest), held from March 19-21 at Pattaya, Thailand, with two best of show awards, five golds, 11 silvers and four bronzes. The nation as a whole had submitted 227 entries to the annual regional advertising event. BBDO/Proximity Malaysia won the nation’s only two Best of Show awards. The agency won a "Best of Show in the Design Lotus" category for its “Two Worlds” campaign for Jeep. The Jeep campaign also won them a Best of Show in the Poster Lotus Category, as well as a gold medal for Jeep’s “Camel” poster and a silver for its “Eskimo” poster. Additionally BBDO/Proximity won a Gold Lotus in the Cyber category for its Mini “Speed cam” campaign. Mun Tuck Wai, executive creative director for BBDO said the agency is thrilled with its performance at the festival. “The win is just unbelievable, when it comes to cyber, ask anyone. They will say the award belongs to Japan as they have always been in the forefront – and so many years ahead of everyone,” said Mun in a statement on March 23 Two more golds were won by Saatchi & Saatchi Malaysia, who won in the Press Sector category for its Silverfish Page Numbers Campaign for Silverfish Books, and in the Design Lotus category for its letter writing campaign for Amnesty International. McCann Worldgroup Malaysia clinched the final gold for Best Use of Typography for their “Roads” campaign created for Lotus Exige.
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